Unilever 2023 - Hellmann’s - Fridge Activation

Client: Hellmann’s

Category: Brand Activation Campaign | Partnership

Timeline: Oct 2023

Project: The taste of Hellmann’s @ Kapana Bazar

Indulge in a culinary journey as Kapana Bazar transforms into a haven of taste with Hellmann’s. To ignite culinary creativity and passion with a delightful range of Hellmann’s products we created the vibrant Hellmann's zone. Swing on the branded swing, relax in puff chairs, and explore the display of Hellmann’s products on a rustic wooden cart, offering endless possibilities for culinary creations.

Visitors could participate in exclusive giveaways, featuring artistic cards on an easel and a unique Hellmann’s mini-fridge, promising an enjoyable culinary exploration. Test your knowledge with a challenge – memorize the ingredients of various dishes and match them correctly to win coveted Hellmann's products. And rest assured, even if you stumble, consolation prizes await, ensuring smiles all around. From concept to execution, Hellmann's activation at Kapana Bazar celebrated flavor, creativity, and immersive experiences.