Unilever 2023 - Domestos - Home of Unstoppable
Client: Domestos
Category: Brand Activation Campaign
Timeline: SS22
Project: Home of The Unstoppable
To beat the common belief that Domestos is used only for toilet disinfection and boost sales of Domestos during the Spring & Autumn cleaning period, we had to maintain a strong social media communicating product value and showcasing the practical product usage of being unstoppable in disinfection not only in the toilet but the entire home environment.
The concept of being unstoppable goes beyond just a product feature; it embodies a mindset. Thus, Team Unstoppable was formed, featuring popular and beloved Bulgarian influencers. "Team Unstoppable" exemplified unwavering determination across various domains such as singing, cooking, sports, and parenting. Each member showcased Domestos' multi-surface and multi-purpose impact through a short documentary video. The ambassadors educated their audience by sharing tips on effectively using Domestos products for unstoppable results on different surfaces.
