Unilever 2023 - Coccolino - For the Love of Clothes - Fashion Days Collab.
Client: Coccolino
Category: Brand Activation Campaign | Partnership
Timeline: 2022
Project: For the Love of Clothes
Coccolino is mostly known as a fabric softener and consumers are less aware of the Coccolino Care – fabric detergent as part of the brand portfolio. We aimed to change that and expand product recognition. The goal was to educate consumers about the unique benefits and formula of Coccolino CARE engagingly and progressively, while also solidifying the brand's positioning as an emotional, functional, and fashionable choice.
To accomplish this, we upscaled the already established partnership with Fashion Days – Bulgaria's premier fashion online retailer known for its strong brand presence. The "For the Love of Clothes" campaign was created, targeting clothing enthusiasts seeking optimal garment care. Featuring the iconic Coccolino bear alongside the product range, a captivating photo shoot was organized. All content was prominently displayed on a dedicated activation landing page on Fashion Days' website, showcasing a specially curated selection of Spring/Summer 2022 clothing items. As an addition, an integrated shop section offered consumers the opportunity to win one of 200 Coccolino gift sets upon purchasing any item from the collection.
