adidas 2023 - ZNE & X_PLRBOOST - Content Creation

Client: adidas

Category: Brand Activation Campaign | Partnership

Timeline: FW23

Project: adidas Sportswear: Stay “In The Moment”

In collaboration with Sport Depot, adidas introduced their interpretation of living 'In the Moment' with the latest adidas ZNE apparel and X_PLRBOOST footwear releases. To inspire Gen Z to meet comfort and style in every aspect of their lives we partnered with Mirela Ilieva – an influencer with large audience and renowned for embodying the essence of mindfulness. Through the local content we created, the true meaning of living in the present moment was captured. By showcasing the comfort of the models, the campaign message was effectively conveyed.

To reinforce the message, an immersive 'In the Moment' zone was set at Sofia's Paradise Center for an entire weekend. There, visitors experience the present moment through engaging activities like video games with friends. Additionally, a sell-out mechanism was implemented throughout the campaign, offering customers the chance to win enticing rewards, including a Nintendo Switch and Google Nest Hubs with every ZNE & X_PLRBOOST purchase, encouraging Gen Z to fully embrace the present moment.