adidas 2023 - 4DFWD FW22 - The 360 Experience

To launch the groundbreaking adidas 4DFWD running model & showcase the latest in footwear technology we gave a try-on opportunity to customers through an innovative and fun approach. With an exclusive 360° video booth trial zone, enthusiasts could experience the footwear firsthand while capturing personalized videos which created great engagement with the audience, resulting in better product sales. To additionally boost the campaign a sell-out activation was released in the local adidas stores. Three fortunate customers were rewarded with personalized adidas apparel designed by esteemed Bulgarian artist Luba Mazneykova, inspired by the 4DFWD model.