adidas - 2022 & 2023 - Running Activation
Client: adidas
Category: Brand Activation Campaign | Partnership
Timeline: 2022-2023
Project: Running Studio by adidas x Sport Depot
Step into the world of adidas' latest running innovations at Sport Depot – one of the biggest chains of sporting goods stores in Bulgaria and their primary retail partner. Redefine the future of running through a locally created experiential event where customers run in a specially branded mobile zone in-store, testing and learning more about adidas technical running footwear.
We created ADIDAS RUNNING STUDIO – a revolutionary 360° hi-tech experience that offers runners a unique opportunity to elevate their running performance by receiving professional expertise and analysis made with the help of running software while they run on a treadmill. The software meticulously records their movements to provide detailed insights into their strengths and weaknesses.
Being highly successful, the campaign was released for two years in a row, allowing adidas to introduce and provide a try-on experience for a total of eight different running shoes. In support of the in-store experiential zones, each launch was accompanied by both online and offline activations, including sell-out mechanics and campaign ambassadors in the face of popular Bulgarian professional runners.
