To create a below-the-line and above-expectations campaign for the new born Baby Dove brand was not just an assignment – it was an inspiration. We’ve recognized and embraced trade channels with highest potential to speed the new Baby Dove brand trade up. We’ve created visibility that stands out on the shelves to strengthen the premium image of the brand and to win target’s attention. Cross category branding was the added value that helped introducing the new Baby Dove brand on the market. For a bigger impact and memorable clients’ experience we’ve developed an engaging and rewarding in-store activation with devoted promo consultants and attractive promo gifts. Baby Dove is now getting more and more popular on the ‘hot spots’ where target audience could be found. We continue to stimulate trial, motivate purchase and provoke word of mouth.