The New VW Tiguan, also known as ‘the all connected car’, had to present on the Bulgarian market its innovative Car-Net feature. We had to demonstrate its power for a remote navigation and route setting.
TIGUAN BLIND DATES – THE ALL CONNECTED CHALLENGE
We replaced standard media content based on press releases with first-person stories. We invited media journalists to experience Tiguan by rushing into a journey, leaded only by its navigation. Based on the „pass-it-on” approach, every media passed a unique and provocative route to their colleagues from another media through Car-Net. Everyone was free to create unique content – video, text, podcast or itinerary. Everyone had an exclusive and novel destination.
1 month - 3 videos, 8 online, 3 print, 3 radio spots, 16 unconventional „stops” across Bulgaria and 2 681 km later, we infected various media audiences of over 50 000 people with the desire to check out the new VW Tiguan with Car-Net.